What are You Doing to Fight the Google Bomb?
October 25th, 2007
by
Brett Bumeter
by
Brett Bumeter
OK, look, Google did what they did to PR. That was only one cog in the wheel of what drives value on the internet. If all of your force was on PR, then you need to diversify your blogging tactics and fight back to regain ground.
So what are you going to do to diversify your tactics, methods, revenue streams and ability to attract and hold the elusive visitor?
Here are some of the things that I am doing:
- Writing more focused on niche blogs
- Emphasis on More Writing since I can now write 150 words per minute thanks to the best blogging tool ever.
- Promoting additional niche blogs, my next one will be on law, since I have a law degree. Its a bit dry to write about sometimes, but it pays well and will probably get worked into my next degree program. There’s always something to write about from politics, to recalls, to lawsuits, to traffic accidents like that pile up in the tunnel in California last week, truck accident lawyers websites got lit up after that.
- Writing my thoughts on my blogs and not wasting the content in forums. Post a link in there instead.
- I’ll read yours if you read mine!
- Edit, Edit, Edit - It comes with writing more.
- Promoting my individual articles heavily
- Not holding my self to 101 or 207 words - Complete the topic, complete the thought, if you can’t don’t publish it yet. - My average article is over 350 words, always has been.
- Advertising my own sites (notice the advertisers didn’t get hit too hard - just publishers)
- Optimize, Optimize, Optimize and Optimize some more
Network, but do not network superficially (Blogrolls out, Articles about bloggers in) - I’m strategically placing do not follow tags (will discuss this highly effective tactic more elsewhere and it doesn’t have anything to do with putting no follow tags on an advertiser link)
- I am still using Adsense
- I am still using advertising networks
- I am still using TLA (none of my TLA blogs were hit) -
- Note this is not a TLA blog. TLA Update - TLA is not kicking blogs out of their system that dropped below PR4. If you look in TLA today, you will see a lot of PR1, PR2, and PR3 blogs in there. They were not likely accepted at that level as they used to require PR4 and higher, but after talking with them yesterday, through their new advertorial program (advertiser writes article and includes links with nofollow tags on your blog that goes through normal article rotation) BTW TLA owns part or all of ReviewMe ~ not my favorite network as their pricing has never worked for me as an advertiser nor as a blogger.
- I will be writing more and more and more
- I will be running more sites with groups of authors (It doesn’t fit PayPerPost’s model or TOS, but that is PayPerPost’s problem not mine - PPP’s advertisers will just miss out on that opportunity. Sites with more authors get more traffic. PPP needs to wake up on this issue.)
- Politics, Politics, Politics - Hello! There’s a billion dollar election coming.
- I don’t care if you like him or hate him but have you received an advertising order from John McCain yet?
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Have you solicited Hillary’s advertising people for an order yet? Have you starred in your own Obama Girl video yet?
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What else are you doing to get involved in politics this year?
- Apply Peer Pressure on the Industry - If you see bad writing help that writer to see that they need to improve. If its bad paid writing, you could report them to the Google Webmaster thing, but that doesn’t serve anyone other than Google. I recommend a more humorous approach. You can email in a link of a bad article or site example. FartPerPost will then snap a picture of the article or site and publish the picture but not the link. Potential for lots of laughs with no real harm.
Things That I will Avoid a Google Bomb (some of these are not new)
- I’m going to review every site and insure all items on the site ad value to my readers first, advertisers buttons don’t belong on article pages
- If I have to disclose at an article level, I will definitely be looking much more closely at the amount that its paying and will likely only consider these ‘advertorials’ when the links are no follow.
- I’m not blatantly identifying my blogs in paid to blog network forums
- I’m not wasting my content in forums
- Screw Digg - If you are a blogger, skip Digg. You are only likely to attract haters. There are many other social networks in the sea. I like thoof myself.
