Microsoft Opens Old Bag of Tricks to Chip Away at Google Search with HP
by
Brett Bumeter
Microsoft this week unveiled an agreement with Hewlett Packard to have Microsoft’s Live Search Engine set as the default search engine on new HP machines.
Under the agreement, Microsoft’s search engine will also be the default on Internet Explorer, which is preloaded with HP machines.
Microsoft did not disclose the terms of the agreement, which will begin in January in the US and Canada.
Google has a little over a year and a half left on its own deal with number two computer manufacturer Dell, who is keeping their options open after 2009.
Whether or not this new deal will work for consumers will likely depend on the results. If a person searches for President Bush’s Watch and comes up with results for Rolex President, consumers may not be terribly pleased. However, as Google’s search results have been on the decline over the last couple years, this might be an opportunity for Microsoft to eek out an extra couple percent of market share and possibly break past the 10% range.
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