I have no doubt that PPC will be with us for as long as it works. That does not mean that we have to use Google’s Adsense or Adwords products.

I’m not trying to say above that Adsense nor Adwords will be going away anytime soon actually. I am saying that they have the same flaws today as they always had.

What is changed is that Google has just royally pissed off about 100,000 people that used to cooperate with their Adsense and Adwords guidelines. Will those pissed off and wronged people continue to cooperate?

I do not know the answer to that question, but if those people stop using Google’s products for a competitor product, then they will not have any vested interest in continuing to follow the rules that Google has set up to protect their customers from click fraud. Google’s only enforcement tool is in their ability to boot people from Adsense or Adwords.

After they lost/settled their lawsuit a few years ago, they had to pay restitution to customers that were the victims of click fraud. That was back when there were fewere people active in this industry and when most of the active people were Google fan boys.

Some colleges have adwords courses now.

Lizzie, Thanks for that tip, I missed that and will definitely check it out.

Feedburner is definitely a problem, (Feedblitz is an alternative for email subscriptions and you can always just let the old rss ride on a wordpress account without the feedburner tracking. There are options here, but )

WP has a few really awesome plugins that I just discovered. Feed-Statistics and Firestats. They both load in your dashboard and give way more info than Google analytics and/or Feedburner.

P.S.

Haven’t changed my email over yet.

I’ve already hit three out of my original list of five things… I’ll be removing Adsense shortly, too.

Make a start today!