Archive for July 20th, 2007

The Legality of Establishing a Protest Domain Name - YourSiteSucks.com

Maybe you are finding that your next calling in life is to take on a large franchise such as Walmart or KFC or the NFL or the POTUS (President of the United States).

What do you register your domain name under?

Can you take their domain name and just add sucks to the end of the domain name and proceed without any legal liability?

If you are an American you should have freedom of speech under the First Amendment of the Constitution. 

Wrong!

Not necessarily actually.  The laws are definitely murky in this area as free speech is put up against trade name protection or trademark law.

You actually have to peel the onion back a little further and take a look at a number of other factors including how much your site looks like or resembles the target of your protest.

Here is a partial legal analysis that might help you gain some greater insight into the pitfalls and complexities.

Make sure you know what you are getting into before the corporate legal firms of Walmart come banging on your door.  Be prepared and stay within the law if you want to avoid having to reach for a pulse oximeter to insure that you are still alive after you get hit with a lawsuit that you and your cause can not afford.

Privacy Policies Protect Your Customers and Increase Credibility

You may not realize it but placing a well constructed privacy policy on your website can be very valuable.  It conveys a positive message to your customers, partners, readers and visitors.

Benefits of a Privacy Policy

  1. Protects your company from legal liability if constructed well
  2. Tells your customers what to expect when doing business with you(may answer the question “Is it Safe to Do business here?”
  3. Tells your partners that you protect their information.
  4. Tells your readers that you will not sell their contact information off to the highest bidder.
  5. Makes a good impression on visitors to your website positioning them to possibly become customers, partners, readers or maybe even employees.

If you do not know where to begin constructing a Privacy Policy, I recommend utilizing a tool offered by The-DMA.org (See their How to Construct a Privacy Policy and Privacy Policy Generator).  They will walk you through a question and answer form that will help you construct a proper Privacy Policy.

Example

You can build a very good website such as this site that features Orlando vacation home rental options and deals, but if you do not disclose a privacy policy on the front page, it leaves your visitors and customers a bit in question. This site would benefit greatly from declaring a privacy policy. Its simple, free and goes a long way towards building credibility.