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PayPerPost Blog Number Inflation - You can check Out but your Blog can Never Leave

August 22nd, 2007 by admin

One of the issues that has publicly surfaced as a result of the PayPerPost Alexa scandal/tiff is the fact that once you put a blog in the PayPerPost system, its pretty much there forever.

PayPerPost claims to have about 38-40,000 blogs in their network, which is amazing.  The thing is some of those blogs are inactive(not posting for PPP), some are dead(no website anymore), some have moved (ergo from blogspot to a hosted domain) and some belong to bloggers that have quit or retired from PayPerPost.

PayPerPost tracks metrics on blogs from the ads that go on those blogs.  From PPP’s perspective it would be apparent that they would always want to monitor those metrics to show their advertisers how well the ads work.

Similarly, the older a blog becomes, the higher it tends to rank, so leaving a blog in the network, could raise the overall average rankings.

But if you are a blogger that wants to have your blogs de-listed from the network, there is not a way to do this in the system.  You can put in a request to PayPerPost, but you may not necessarily have the right or expectation to have your blog removed.

One recent blogger wanted to have her blogs removed as PPP was too restrictive for her.  It did not let her experiment with code and in part set off the Alexa controversy.  The blogger wanted to keep the experiment going to test Alexa, but did not want to harm PayPerPost.  However, she had no way to remove her blog and as such comply with the change in PayPerPost policy which prevented the gaming of Alexa.

So for new bloggers, they should consider that much like the Hotel California, you can check out of PayPerPost anytime you like, but for now Your Blog can Never Leave.